Archive for the ‘Blog’ Category

Is There Any Value In Formal Photography Education?

Posted by Robert Edwards on May 28, 2018 in Blog |

The traditional path to professional photography started with a formal education at a brick and mortar college. Students could assist photographers during or after graduation for hands on practical experience before establishing their own businesses. Now, just as with photography itself, education has been disrupted by technology. Potential pro photographers can learn online through random […]

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Photography Portfolio Ethics

Posted by Robert Edwards on April 28, 2018 in Blog |

There are many aspects to finding a photographer. These may include, experience, location, availability, price and personality. Part of evaluating whether any creative is a good fit for your job involves looking at a portfolio of their work. But what if the work you’re presented with isn’t their own? Stock Photos Many businesses use stock […]

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Five Basic Photoshop Mistakes

Posted by Robert Edwards on March 28, 2018 in Blog |

As a visual communicator I’m hypersensitive to images that have been badly Photoshopped. Here are some common mistakes in no particular order and how to avoid them.   1. Distorting An Image When Transforming It. A photo has a set aspect ratio and when rescaling it using a tool like Transform it’s easy to accidentally […]

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Customer Service

Posted by Robert Edwards on February 28, 2018 in Blog |

Customer service is important to me, both as a service provider and as a consumer. I value good customer service and aim to offer the same to my clients. Great customer service makes a big impression on me and my spending habits. This post is about my personal beliefs and not meant to be a […]

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Why I Don’t Miss Film

Posted by Robert Edwards on January 28, 2018 in Blog |

Many “experienced” photographers pine for the pre-digital days of photography. To be clear I’m not referring to Millennials discovering film and vinyl for the first time. I’m talking about photographers who began photography when film was the only option. Skill Film meant you had to “get it right in camera”. There was no chimping (looking […]

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Back Up – It’s That Time Of The Year!

Posted by Robert Edwards on December 28, 2017 in Blog |

Around year end is a good time to review your back up. Specifically, how your personal images are stored. Here are five things to consider. 1. Do You Even Have A Back Up? You should at least have an extra copy of everything. On another hard drive or in the cloud. Ideally have three copies […]

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Celebrating Teachers

Posted by Robert Edwards on November 28, 2017 in Blog |

Teaching is a vocation. It’s a calling for those individuals who shape our lives and those of our children. The most quoted section from Robert Fulghum’s book All I Really Need To Know I Learned in Kindergarten tells us the rules of a civilised world are taught that first year at school. As with any parent […]

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Tips For Attending A Photography Conference

Posted by Robert Edwards on October 28, 2017 in Blog |

I’ve been attending photography conferences for decades, both as an attendee and as a presenter. As a professional event photographer I’ve also covered all types of conferences for corporate clients.   Some Do’s And Don’ts For Attending Do register early online. Using a service like the Eventbrite platform makes it easy for attendees and organisers. Do research […]

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Why Join The Australian Institute of Professional Photography?

Posted by Robert Edwards on September 28, 2017 in Blog |

For well over 50 years the Australian Institute of Professional Photography has been representing the profession of photography in Australia. While similar associations have shrunk the AIPP continues to grow. In recent times the Australian Video Producers Association, Professional Schools Photographers Association and the Australian Commercial + Media Photographers have all merged with the AIPP. AIPP […]

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Using Lightroom to manage your videos

Posted by Robert Edwards on August 28, 2017 in Blog |

Like many Corporate Photographers I use Adobe Photoshop Lightroom to manage my digital camera images. With images Lightroom can edit, convert, print, publish them and more. However video support is limited to managing those generated by still cameras and smartphones, and all modern cameras offer that. With video Lightroom only really offers video trimming and basic grading […]

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