Archive for the ‘Blog’ Category

Why DNG?

Posted by Robert Edwards on November 28, 2019 in Blog |

First off, What is DNG? Well it’s not Dolce & Gabbana as a photography student once asked me. DNG (Digital NeGative) is a digital photography file format created by Adobe Systems. It contains all the data captured by cameras that offer raw format output. OK, What Is A Camera Raw File? Most of the time […]

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Photo Myths

Posted by Robert Edwards on October 28, 2019 in Blog |

Maybe that title should be “photography misunderstandings“. Digital photography gave us more opportunities, freedom and power. As with any superpower it comes with great responsibility. Assumptions can lead to the spread of misinformation. In that vein, if what follows has any errors please let me know on LinkedIn.   Opening A JPEG In Photoshop Recompresses […]

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What a Professional Photographer Delivers

Posted by Robert Edwards on September 28, 2019 in Blog |

For 150 years professional photography has been delivered in a common format. Images were processed using standard formulas for predictable, repeatable results. Commercial photographers would supply their clients with prints, film and before that glass plates. This would be repurposed for printing or other type of reproduction. While digital offers infinite ways to process images […]

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Spring Cleaning

Posted by Robert Edwards on August 28, 2019 in Blog |

Spring is almost here, at least for those of us in the southern hemisphere. It can be a good reminder for those in photography to do some regular cleaning.   Sensor Cameras with interchangeable lenses are prone to getting dust of the sensor. The more that you change lenses increases the chance of dust. You […]

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Truth in Photography

Posted by Robert Edwards on July 28, 2019 in Blog |

Photography has always been subjective. We believe what we want to believe. Our history is edited, whether it’s words or photographs. There is no way to give a completely objective viewpoint. Every image we create or manipulate has the baggage of our life experiences, prejudices, culture and the time we live in. As a creative […]

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Kids Learn Teachers, Not Subjects

Posted by Robert Edwards on June 28, 2019 in Blog |

In the middle of drafting this I attended a talk by Dr Michael Carr-Gregg where he said, “Kids learn teachers, not subjects“. Many subjects from school have proven useful in my photography career. The lessons that really stick with me were by passionate teachers who demonstrated them in unique ways. Art I’ve written before how my […]

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Leadership

Posted by Robert Edwards on May 28, 2019 in Blog |

Firstly, I’m not writing this to imply that I’m a leader. Rather these are my observations from decades of meeting, working with and photographing hundreds men and women in diverse leadership roles. This includes political, business and spiritual leaders. Style There are trends in leadership styles that come and go. The best leaders are those […]

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5 Tips to Improve Your School Promotional Photography

Posted by Robert Edwards on April 28, 2019 in Blog |

For over 15 years I’ve made professional marketing images for over 1 000 schools. What I’ve learnt is the most effective images are those that show the students and teachers to your community. Parents, including myself, want to see the culture of your school and that’s best demonstrated by seeing happy, engaged students. What follows […]

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File Browser vs Catalog

Posted by Robert Edwards on March 28, 2019 in Blog |

In the world of Digital Asset Management (DAM) there are two distinct types of programs: the File Browser and the Catalog application. Creatives and corporate clients who manage their own image collections need both. Here’s why.   File Browser A File Browser can also be called an Image Browser or a Media Browser. The Mac Finder […]

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Brave New World

Posted by Robert Edwards on February 28, 2019 in Blog |

Last month I wrote about the 15th anniversary of the Australian Professional Digital Imaging Guidelines (APDIG). Each of my co-authors had their own reasons for volunteering to create the guidelines. For me, the obsession with digital standards began in the late 1990s. Digital vs Film When I approached existing commercial photography clients about using digital […]

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