Archive for the ‘Blog’ Category

Leadership

Posted by Robert Edwards on May 28, 2019 in Blog |

Firstly, I’m not writing this to imply that I’m a leader. Rather these are my observations from decades of meeting, working with and photographing hundreds men and women in diverse leadership roles. This includes political, business and spiritual leaders. Style There are trends in leadership styles that come and go. The best leaders are those […]

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5 Tips to Improve Your School Promotional Photography

Posted by Robert Edwards on April 28, 2019 in Blog |

For over 15 years I’ve made professional marketing images for over 1 000 schools. What I’ve learnt is the most effective images are those that show the students and teachers to your community. Parents, including myself, want to see the culture of your school and that’s best demonstrated by seeing happy, engaged students. What follows […]

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File Browser vs Catalog

Posted by Robert Edwards on March 28, 2019 in Blog |

In the world of Digital Asset Management (DAM) there are two distinct types of programs: the File Browser and the Catalog application. Creatives and corporate clients who manage their own image collections need both. Here’s why.   File Browser A File Browser can also be called an Image Browser or a Media Browser. The Mac Finder […]

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Brave New World

Posted by Robert Edwards on February 28, 2019 in Blog |

Last month I wrote about the 15th anniversary of the Australian Professional Digital Imaging Guidelines (APDIG). Each of my co-authors had their own reasons for volunteering to create the guidelines. For me, the obsession with digital standards began in the late 1990s. Digital vs Film When I approached existing commercial photography clients about using digital […]

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Standards Are Great – Everybody Has One!

Posted by Robert Edwards on January 28, 2019 in Blog |

This year marks the 15th anniversary of the Australian Photographic Digital Imaging Guidelines. Before 2004 there was no recommended standard for digital photography capture and delivery. At the turn of the century some professional photographers were doing more damage than good to the adoption of digital. They zealously over-sharpened, manipulated tone and colour, then delivered […]

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Photography Is About Language, Not Composition

Posted by Robert Edwards on December 28, 2018 in Blog |

Most art courses, including photography, will talk about the rules of composition at some stage. They are presented as scientific, historical facts and shortcuts to success. Later you will be told the rules are meant to be broken but you must learn them first. These rules are too often forced on to historical artworks as […]

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The Business of Photography

Posted by Robert Edwards on November 28, 2018 in Blog |

Recently I was invited to speak with students at a photography college on the business of the profession. Here is some of what we discussed. Now vs “Then” How I started out and the way new photographers do today is very different – but only on the surface. Whilst I may have used mailers, the […]

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I Hope You Fail

Posted by Robert Edwards on October 28, 2018 in Blog |

Not in a bitter way but to hope you go onto great success. Success never seems to come easy but rather is built upon stepping stones of failed ventures. Many well known and not so famous entrepreneurs have a litany of ideas that did not succeed. But that did not stop them and they ultimately […]

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30 Years using Nikon Professional Services

Posted by Robert Edwards on September 28, 2018 in Blog |

This time of year new photography equipment is announced at the world’s largest photography expo, Photokina in Cologne Germany. Just like an Apple event, keen technology followers get excited and discuss the new gear. As a passionate photographer I too follow the reports. As a seasoned professional I also reflect on the key players in […]

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Corporate Headshots Q&A

Posted by Robert Edwards on August 28, 2018 in Blog |

For over 15 years these are some of the most common questions asked by clients looking for corporate headshots.   How long does it take? Schedule 5 minutes per portrait; each person is in front of camera for 2-3 minutes. Set up (and pack down) takes 30 minutes.   Where do we do the photography? […]

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