CASE STUDY: FLIGHT CENTRE
When Flight Centre decided to re-brand their $1.5 billion corporate travel service they needed a specialist well versed in Corporate Photography of real people. Flight Centre chose Robert Edwards as their Corporate Photographer.
The focus of the images was to be the personnel, the people who deal with the clients. Working with real people is challenging and rewarding.
Personalities and politicians are use to performing in front of a camera. It requires an experienced Corporate Photographer with good humour to bring out the natural warmth in people for corporate photography. While still allowing the daily business to operate smoothly.
FCm required someone with digital expertise to coax the highest quality possible from the files. Particularly as some of the images were to used as large banners. Robert began capturing digital for corporate clients in 1994 on assignment for Qantas, and so has decades of digital experience to draw on.
Working to a tight deadline and budget Robert Edwards delivered the corporate photographs, along with value added from his digital expertise.