CASE STUDY: ANGLICARE
Long-term client Anglicare commissioned photography for a corporate fundraising luncheon featuring former Australian Prime Minister John Howard. The objective was to create a series of powerful images that would remind guests why they were attending the event and encourage generous support for Anglicare’s work with people experiencing homelessness.
Working discreetly within an Anglicare drop-in centre, I photographed clients and staff after explaining how the images would be used and obtaining their permission. The portraits were created respectfully and authentically, focusing on the dignity of each individual rather than sensationalising their circumstances.
The photographs were produced as large-format black and white prints and displayed at the entrance to the fundraising luncheon. Together with the keynote address, the exhibition provided a compelling visual reminder of the purpose of the event before guests entered the room.
The fundraiser was a great success, with proceeds supporting Anglicare’s Winter Appeal for people experiencing homelessness. The event has since become an annual fundraiser.