Blog

Wrong Colour

childcare photographer sydney

Colour photography can be used creatively to influence how an image is perceived. When used intentionally colour can direct viewers attention and emotional response. This is subjective and dependent on the language of photography. The accuracy of colour reproduction is … read more

Moving to Mirrorless Cameras

professional mirrorless photography

When professional photographers make major changes to their equipment they don’t take the decision lightly. We depend on our gear and clients rely on us to deliver results. Apart from the significant capital expense there are the years of knowledge … read more

Visual Problem Solver

corporate group photo

Like many other professions a photographer solves problems for their client. We have the experience and skills to help businesses overcome issues allowing clients to concentrate on what they do best.

Childcare Marketing Photography

indigenous childcare education photography

I’ve been commissioned to create image libraries for hundreds of education providers. Here are a few of the most common marketing strategies I’ve worked on for childcare centres. Every centre has a unique key message that differentiates itself from competitors. … read more

What I learnt working on a board

board meeting

Back in 2006 I was on the education board of a private college. Later that year I was co-opted onto the board of the Australian Institute of Professional Photography (AIPP), a not-for-profit association. The head of an organisation determines the … read more

Photographers Need Validation

Photo image degradation

Austin Kleon wrote, “…validation is for parking, not for artists.” However I’m not referring to validation as a creative. Photographers need to regularly validate their image archive to ensure it hasn’t deteriorated. A lot of things can go wrong: file … read more

How I got photographer.com.au

photographer.com.au

People sometimes ask how I scored such a great URL. Dumb luck and money would be the TL;DR. Email When email was established as a normal way for businesses to communicate in the mid 1990s I was using my ISP’s … read more

Long-term Business Relationships

relationships

Life is full of relationships. Foremost are our personal relationships. In business we have a variety of relationships. Relationships are long term, at least for me. Clients and customers Writing this article my first thought was client relationships. Customers are … read more