CASE STUDY: BUPA DENTAL CORPORATION
According to BRW magazine, Dental Corporation is Australia’s fastest growing company over $100 million. Healthcare BUPA company acquired Dentalcorp and required new lifestyle images.
BUPA Dental Corp needed to brand their company to show it as the leading dental company in Australia. Photography plays an essential component in branding. After reviewing several healthcare and lifestyle photographers BUPA Dental Corporation selected Robert Edwards.
Experience in directing real people is a key skill BUPA require for photography. To give authenticity to the images we used real healthcare professionals and clients in dental practices. Images needed to appeal to both dentists and the public.
Afterwards, Dental Corp said: