Recently, I came across some photographs I made nearly 20 years ago. After discussing the assignment with a colleague who knew the job, I went looking for the images in my Lightroom catalog. I was surprised by how well they had stood the test of time. The client was delighted with the results, and it … Read more
When businesses enquire about corporate photography, one of the questions that often comes up is whether they should also produce video. The answer isn’t always “both”. It depends on what you’re trying to communicate, who your audience is, and where the content will be used. Sometimes photography is exactly what’s needed. Sometimes video tells the … Read more
Trust is one of the most valuable currencies in professional photography. Cameras, lighting, and technology will always evolve, but trust remains constant. It is the foundation of long term relationships, the driver of reputation, and often the reason one photographer is chosen over another. Photography is a surprisingly small industry, and not just in Australia. … Read more
Last month I wrote about DNG becoming an ISO standard. Like any ISO standard, there are costs and benefits to adopting it into your workflow. It is up to you, whether you are an individual photographer or running a business, to decide if ISO DNG makes sense for how you work. What is an ISO … Read more
Imagine this: You contact me to photograph your managing director for a media release. We discuss the job, agree on a fee, exchange contracts. We work out the style, location, date, and time. Everything’s locked in. Only, on the day, I show up an hour late. On the wrong day. You try to call me, … Read more
Amateur or professional Elliott Erwitt described himself as “a professional photographer by trade and an amateur photographer by vocation.” Nearly every professional photographer starts out as an amateur. The word “amateur” itself is rooted in the Latin word “amator”, which means “lover.” Amateurs are driven by a passion and love for photography, taking pictures for … Read more
Actually it’s been over two years since I left these social networks. I’ve had this post in draft form for a long time not wanting it to appear as negative or click bait. In summary, I don’t miss Facebook or Twitter. Moving away from Google some things in business are more difficult and cost more. … Read more