Wrong Colour
Colour photography can be used creatively to influence how an image is perceived. When used intentionally colour can direct viewers attention and emotional response. This is subjective and dependent on the language of photography. The accuracy of colour reproduction is … read more
Moving to Mirrorless Cameras
When professional photographers make major changes to their equipment they don’t take the decision lightly. We depend on our gear and clients rely on us to deliver results. Apart from the significant capital expense there are the years of knowledge … read more
Visual Problem Solver
Like many other professions a photographer solves problems for their client. We have the experience and skills to help businesses overcome issues allowing clients to concentrate on what they do best.
Childcare Marketing Photography
I’ve been commissioned to create image libraries for hundreds of education providers. Here are a few of the most common marketing strategies I’ve worked on for childcare centres. Every centre has a unique key message that differentiates itself from competitors. … read more
What I learnt working on a board
Back in 2006 I was on the education board of a private college. Later that year I was co-opted onto the board of the Australian Institute of Professional Photography (AIPP), a not-for-profit association. The head of an organisation determines the … read more
Photographers Need Validation
Austin Kleon wrote, “…validation is for parking, not for artists.” However I’m not referring to validation as a creative. Photographers need to regularly validate their image archive to ensure it hasn’t deteriorated. A lot of things can go wrong: file … read more
How I got photographer.com.au
People sometimes ask how I scored such a great URL. Dumb luck and money would be the TL;DR. Email When email was established as a normal way for businesses to communicate in the mid 1990s I was using my ISP’s … read more