People sometimes ask how I scored such a great URL. Dumb luck and money would be the TL;DR. Email When email was established as a normal way for businesses to communicate in the mid 1990s I was using my ISP’s domain: something like: robertjedwards@mpx.com.au. Tim Pie, a client and financial communications guru, wanted to refer … Read more
Life is full of relationships. Foremost are our personal relationships. In business we have a variety of relationships. Relationships are long term, at least for me. Clients and customers Writing this article my first thought was client relationships. Customers are the centre of business. In making business decisions I first consider how it affects clients. … Read more
Yes I know, historically photography started with Niépce in 1826. What I’m referring to is the intent of photography: to communicate. We’ve been conversing with one another visually since year dot. Once refined into a formal language, artists used imagery to convey messages by those who commissioned them. That same language is used by commercial … Read more
I love black and white photography. Some of my favourite photographers, like Elliot Erwitt, are best known for their B&W images. In photography’s early years B&W was the only option. If you wanted colour it had to be hand painted onto the print. However colour photography has always driven the market for professionals and consumers. … Read more
COVID 19 has forced us to shop locally for many goods. Supply chains are broken. Shipment has gone from days to months. Support requests go unanswered as call centres are in lock down. Pundits say the pandemic has accelerated what would happen to business by a decade. I’ve also seen business models revert 20 years. … Read more
Propaganda is often considered in a negative light. Wikipedia describes it as: “Propaganda is communication that is used primarily to influence an audience and further an agenda…” Propaganda is frequently associated with political regimes, suggesting images of World War II or the Cold War. At uni I studied propaganda art and media and became fascinated … Read more
Adobe Bridge is often overlooked as a professional multimedia browser. It works like Mac Finder and Windows File Explorer. You can view items on your computer. connected hard drives or network drives and navigate through your folder structure. However Bridge supports hundreds more file types including images, audio, PDFs, movies and more. It’s a bridge … Read more
Just two decades ago photographers would perform feats of magic. As alchemists they could magic up invisible images onto paper or a plastic substrate using chemicals. As a soothsayer a photographer could foresee an image, invisible to others, and move lights, camera, reflectors to create it. Many, many decades ago the photographic process involved a loud, … Read more
A great number of the people I photograph have occupational or professional skills qualifications. Most of my clients have a degree in one of the humanities. Many subjects and clients studied a mixture of both at university. STEM Science, Technology, Engineering and Mathematics have been a focus and STEM is still a buzzword in education. … Read more
