Professional

Celebrating 20 years

Photographic Guidelines 20th Anniversary

Digital photography was a revolution at the turn of the century. To help professional photographers, and their clients, in the transition from film, several Australian photographers banded together to create a set of digital photography guidelines. Working independently, and members of the Society of Australian Commercial & Media Photographers (ACMP), William Long, Robert Edwards, Murray … Read more

Elliott Erwitt's Camera

Remembering Elliott Erwitt

Elliott Erwitt has been my favourite photographer for as long as I can remember. This is not a bio on Erwitt, for that visit Magnum Photos. Rather it’s simply how an artist has influenced me, and my photography career. Art In Erwitt’s personal work, I love his wit, use of juxtaposition, irony and sense of … Read more

Dsc 2934

3rd party devs unleash the potential of software

In the world of software development, the success of many well known companies can be attributed to the contributions of their developer community. These devs play a pivotal role in expanding and enhancing the capabilities of software programs, taking them beyond their out-of-the-box functionalities. Two examples of this are Adobe Photoshop and the Apple ecosystem, … Read more

Digital photography

Digital photography workflow, again

Almost twenty years later, I’m again being asked to help with how to set up a professional photography workflow. Some context In the early noughties the move from film (I dislike the word analog) to digital photography introduced many challenges. Especially for professional photographers earning their living with the new medium. How we captured images, … Read more

Sydney aerial photographer

Fake it till you make it

Navigating the Learning Curve in Photography In the dynamic world of photography, the adage “fake it till you make it” takes on a unique significance. Many photographers have found themselves in situations where they accepted jobs that stretched their expertise to its limits, all in the pursuit of growth and new experiences. This approach, while … Read more

Storytelling

The art of storytelling

In a world inundated with information, capturing attention has become an art form of its own. Storytelling, once confined to ancient cave paintings and fireside tales has evolved into an integral aspect of modern marketing and communication. While the mediums have changed the essence remains the same – a powerful tool to connect, engage, and … Read more

apple mini lifestyle

Embracing the Apple mini lifestyle: a photographer’s perspective

Apple’s mini versions of their devices have always captivated me, and for good reason. As a professional photographer, I’ve discovered that these little wonders offer a range of benefits that significantly enhance my workflow and creativity. Mac mini: powerhouse in a tiny packageThe transition from my old Intel MacBook Pro to the Apple M1 Mac … Read more

digital photography catalog

AI photography professional

With the increasing buzz around AI, many creatives have expressed concerns about its potential impact on their professions. As a commercial photographer, I have been using AI in various capacities for years, and now the spotlight is on Generative AI like ChatGPT and DALL-E from OpenAI. These tools claim to enable anyone to become proficient … Read more

Film Mould National Film And Sound Archive

Professional digital photography is so cheap!

In comparison to photographing on film, commercial photography captured on digital is way less expensive. By a factor of 6 times cheaper! Let’s take the example of a recent commercial photography job I completed for a long-time client. The total cost of the job was $3,000, which got me thinking about how different it would … Read more

Sydney site construction photography

Does experience count?

As someone who has been in the commercial photography industry for over 20 years, I have been asked many times if experience really counts. It’s a question that I’ve asked myself many times throughout my career. When I was younger, I was more naive and didn’t fully understand the industry. Back then, I may have … Read more