Childcare Marketing Photography

indigenous childcare education photography

I’ve been commissioned to create image libraries for hundreds of education providers. Here are a few of the most common marketing strategies I’ve worked on for childcare centres. Every centre has a unique key message that differentiates itself from competitors. Those that are part of a larger chain will target the unique benefit that each … Read more

Long-term Business Relationships


Life is full of relationships. Foremost are our personal relationships. In business we have a variety of relationships. Relationships are long term, at least for me. Clients and customers Writing this article my first thought was client relationships. Customers are the centre of business. In making business decisions I first consider how it affects clients. … Read more

Photography Is 1000 Years Old

View from the Window at Le Gras, Joseph Nicéphore Niépce

Yes I know, historically photography started with Niépce in 1826. What I’m referring to is the intent of photography: to communicate. We’ve been conversing with one another visually since year dot. Once refined into a formal language, artists used imagery to convey messages by those who commissioned them. That same language is used by commercial … Read more

Propaganda Photography


Propaganda is often considered in a negative light. Wikipedia describes it as: “Propaganda is communication that is used primarily to influence an audience and further an agenda…” Propaganda is frequently associated with political regimes, suggesting images of World War II or the Cold War. At uni I studied propaganda art and media and became fascinated … Read more

The Photographer’s Magic Box


Just two decades ago photographers would perform feats of magic. As alchemists they could magic up invisible images onto paper or a plastic substrate using chemicals. As a soothsayer a photographer could foresee an image, invisible to others, and move lights, camera, reflectors to create it. Many, many decades ago the photographic process involved a loud, … Read more

The Value Of Professional Photography

What is the value of using professionally created images in an age where everyone can create photos with their smartphone? Like many questions the answer is, “it depends!” That dependency is the photo buyers ROI and how much they care about their customers. Ask yourself what you’re trying to achieve with the images. Is it … Read more