Professional

Moving to Mirrorless Cameras

professional mirrorless photography

When professional photographers make major changes to their equipment they don’t take the decision lightly. We depend on our gear and clients rely on us to deliver results. Apart from the significant capital expense there are the years of knowledge … read more

Visual Problem Solver

corporate group photo

Like many other professions a photographer solves problems for their client. We have the experience and skills to help businesses overcome issues allowing clients to concentrate on what they do best.

Childcare Marketing Photography

indigenous childcare education photography

I’ve been commissioned to create image libraries for hundreds of education providers. Here are a few of the most common marketing strategies I’ve worked on for childcare centres. Every centre has a unique key message that differentiates itself from competitors. … read more

Long-term Business Relationships

relationships

Life is full of relationships. Foremost are our personal relationships. In business we have a variety of relationships. Relationships are long term, at least for me. Clients and customers Writing this article my first thought was client relationships. Customers are … read more

Photography Is 1000 Years Old

View from the Window at Le Gras, Joseph Nicéphore Niépce

Yes I know, historically photography started with Niépce in 1826. What I’m referring to is the intent of photography: to communicate. We’ve been conversing with one another visually since year dot. Once refined into a formal language, artists used imagery … read more

Successful Industrial Photography

Sydney industrial photography

Success depends on how you measure it. For my commercial photography clients a successful photography shoot is one that illustrates their key messages through strong images. Delivering results within budget and not disrupting their core business is a given.

Propaganda Photography

propaganda

Propaganda is often considered in a negative light. Wikipedia describes it as: “Propaganda is communication that is used primarily to influence an audience and further an agenda…” Propaganda is frequently associated with political regimes, suggesting images of World War II … read more

The Photographer’s Magic Box

darkroom

Just two decades ago photographers would perform feats of magic. As alchemists they could magic up invisible images onto paper or a plastic substrate using chemicals. As a soothsayer a photographer could foresee an image, invisible to others, and move … read more

The Value Of Professional Photography

What is the value of using professionally created images in an age where everyone can create photos with their smartphone? Like many questions the answer is, “it depends!” That dependency is the photo buyers ROI and how much they care … read more