Commissioned Photos Increase Sales

Posted on April 13, 2011

If your business sells a product or service and using stock images then you may be losing sales. Usability expert Jakob Nielsen’s research showed customers focus on images that depict real products and real people. Generic images are less attractive to customers who choose to ignore them and go to your competitor’s website. Nielsen’s summary:

“Invest in good photo shoots: a great photographer can add a fortune to your website’s business value.”

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