I’ve been commissioned to create image libraries for hundreds of education providers. Here are a few of the most common marketing strategies I’ve worked on for childcare centres. Every centre has a unique key message that differentiates itself from competitors. Those that are part of a larger chain will target the unique benefit that each centre offers. Parents expectations vary and the images I create are aligned with their marketing.
![childcare marketing photography](https://www.photographer.com.au/wp-content/uploads/2020/10/childcare-marketing-photography.jpg)
Diversity
Australia is a successful multicultural country. Some areas have more diversity than others and that can be illustrated in images.
![](https://www.photographer.com.au/wp-content/uploads/2021/06/image.jpeg)
Education
Parents want to give their children the best start in life. For many that means learning starts in early childcare. Learning to read, write, and becoming accustomed to a school routine is important. Images of children learning and their educators are essential.
![childcare photographer](https://www.photographer.com.au/wp-content/uploads/2021/06/childcare-photographer-1280x854.jpg)
Caring
Parents expect their child is being cared for. Some centres go beyond that and nurture the children, encouraging resilience and a sense of agency.
![professional childcare photographer](https://www.photographer.com.au/wp-content/uploads/2020/10/professional-childcare-photographer.jpg)
Environment
Learning to respect and care for the environment can be shown in many ways. Images need to feature this for the audience who value the environment.
![childcare marketing photo](https://www.photographer.com.au/wp-content/uploads/2021/06/childcare-marketing-photo.jpg)
Typically it’s a marketing professional who engages me to create a library of images for a childcare centre. They have the experience and research to brief me on what to focus on as a photographer. When approached by an independent centre I can recommend a marketing professional or they can use my decades of experience specialising in creating image libraries for education.