Blog

What a Professional Photographer Delivers

George Lawrence's Giant Camera

For 150 years professional photography has been delivered in a common format. Images were processed using standard formulas for predictable, repeatable results. Commercial photographers would supply their clients with prints, film and before that glass plates. This would be repurposed for printing or other type of reproduction. While digital offers infinite ways to process images … Read more

Spring Cleaning

SensorKlear Loupe

Spring is almost here, at least for those of us in the southern hemisphere. It can be a good reminder for those in photography to do some regular cleaning.   Sensor Cameras with interchangeable lenses are prone to getting dust of the sensor. The more that you change lenses increases the chance of dust. You … Read more

Truth in Photography

Pinocchio image by André Koehne

Photography has always been subjective. We believe what we want to believe. Our history is edited, whether it’s words or photographs. There is no way to give a completely objective viewpoint. Every image we create or manipulate has the baggage of our life experiences, prejudices, culture and the time we live in. As a creative … Read more

Kids Learn Teachers, Not Subjects

high school marketing

In the middle of drafting this I attended a talk by Dr Michael Carr-Gregg where he said, “Kids learn teachers, not subjects“. Many subjects from school have proven useful in my photography career. The lessons that really stick with me were by passionate teachers who demonstrated them in unique ways. Art I’ve written before how my … Read more

Leadership

Mark Scott promoting leadership to school principals

Firstly, I’m not writing this to imply that I’m a leader. Rather these are my observations from decades of meeting, working with and photographing hundreds men and women in diverse leadership roles. This includes political, business and spiritual leaders. Style There are trends in leadership styles that come and go. The best leaders are those … Read more

5 Tips to Improve Your School Promotional Photography

For over 15 years I’ve made professional marketing images for over 1 000 schools. What I’ve learnt is the most effective images are those that show the students and teachers to your community. Parents, including myself, want to see the culture of your school and that’s best demonstrated by seeing happy, engaged students. What follows … Read more