In a world inundated with information, capturing attention has become an art form of its own. Storytelling, once confined to ancient cave paintings and fireside tales has evolved into an integral aspect of modern marketing and communication. While the mediums have changed the essence remains the same – a powerful tool to connect, engage, and … Read more
Apple’s mini versions of their devices have always captivated me, and for good reason. As a professional photographer, I’ve discovered that these little wonders offer a range of benefits that significantly enhance my workflow and creativity. Mac mini: powerhouse in a tiny packageThe transition from my old Intel MacBook Pro to the Apple M1 Mac … Read more
With the increasing buzz around AI, many creatives have expressed concerns about its potential impact on their professions. As a commercial photographer, I have been using AI in various capacities for years, and now the spotlight is on Generative AI like ChatGPT and DALL-E from OpenAI. These tools claim to enable anyone to become proficient … Read more
In comparison to photographing on film, commercial photography captured on digital is way less expensive. By a factor of 6 times cheaper! Let’s take the example of a recent commercial photography job I completed for a long-time client. The total cost of the job was $3,000, which got me thinking about how different it would … Read more
As someone who has been in the commercial photography industry for over 20 years, I have been asked many times if experience really counts. It’s a question that I’ve asked myself many times throughout my career. When I was younger, I was more naive and didn’t fully understand the industry. Back then, I may have … Read more
Professional photographers know that editing can make all the difference in a photograph, and with the right tools, you can edit your iPhone (and Android) photos to better communicate with your audience. While Photoshop is the go-to software for professional photographers, there are many apps and tools available that allow you to do simple edits … Read more
Photography is an art that requires a combination of technical skills, creativity, and patience. Many people believe that making a good photograph is as simple as pressing a button on a camera, but in reality, it takes much more than that. Professional photography, in particular, is a complex and time-consuming process that requires meticulous planning, … Read more
Running a commercial photography business requires a unique set of skills and knowledge, but one of the most important factors for success is perspective. Just like how a wide angle lens allows a photographer to capture a broader scope of a scene, having a wide range of experiences in the industry can provide a broader … Read more
Every business has a story. Who you are, what you do, where you started, why your business exists. Sharing that with your clients tells them what makes your business unique and differentiates you from competitors. You are the best qualified person to tell your story. Create a narrative about your business and distill it down … Read more
In ye olde days of film commercial photographers had a simple formula for pricing professional film. We doubled the cost of the film and processing and the same was true for Polaroids. This covered the expense of buying film, refrigerating, testing for batch variances, processing, travel to/from the supplier and photo lab plus spoilage. It … Read more