The art of storytelling

In a world inundated with information, capturing attention has become an art form of its own. Storytelling, once confined to ancient cave paintings and fireside tales has evolved into an integral aspect of modern marketing and communication. While the mediums have changed the essence remains the same – a powerful tool to connect, engage, and … Read more

apple mini lifestyle

Embracing the Apple mini lifestyle: a photographer’s perspective

Apple’s mini versions of their devices have always captivated me, and for good reason. As a professional photographer, I’ve discovered that these little wonders offer a range of benefits that significantly enhance my workflow and creativity. Mac mini: powerhouse in a tiny packageThe transition from my old Intel MacBook Pro to the Apple M1 Mac … Read more

digital photography catalog

AI photography professional

With the increasing buzz around AI, many creatives have expressed concerns about its potential impact on their professions. As a commercial photographer, I have been using AI in various capacities for years, and now the spotlight is on Generative AI like ChatGPT and DALL-E from OpenAI. These tools claim to enable anyone to become proficient … Read more

Film Mould National Film And Sound Archive

Professional digital photography is so cheap!

In comparison to photographing on film, commercial photography captured on digital is way less expensive. By a factor of 6 times cheaper! Let’s take the example of a recent commercial photography job I completed for a long-time client. The total cost of the job was $3,000, which got me thinking about how different it would … Read more

Sydney site construction photography

Does experience count?

As someone who has been in the commercial photography industry for over 20 years, I have been asked many times if experience really counts. It’s a question that I’ve asked myself many times throughout my career. When I was younger, I was more naive and didn’t fully understand the industry. Back then, I may have … Read more

iPhone camera

Edit your iPhone photos before posting

Professional photographers know that editing can make all the difference in a photograph, and with the right tools, you can edit your iPhone (and Android) photos to better communicate with your audience. While Photoshop is the go-to software for professional photographers, there are many apps and tools available that allow you to do simple edits … Read more

Aerial Photography

Good photography takes time

Photography is an art that requires a combination of technical skills, creativity, and patience. Many people believe that making a good photograph is as simple as pressing a button on a camera, but in reality, it takes much more than that. Professional photography, in particular, is a complex and time-consuming process that requires meticulous planning, … Read more

Industrial Building Photography

Perspective and photography

Running a commercial photography business requires a unique set of skills and knowledge, but one of the most important factors for success is perspective. Just like how a wide angle lens allows a photographer to capture a broader scope of a scene, having a wide range of experiences in the industry can provide a broader … Read more

corporate design brochure photography

Tell your story with photography

Every business has a story. Who you are, what you do, where you started, why your business exists. Sharing that with your clients tells them what makes your business unique and differentiates you from competitors. You are the best qualified person to tell your story. Create a narrative about your business and distill it down … Read more

Professional colour roll film

Photography pricing & other dirty secrets

In ye olde days of film commercial photographers had a simple formula for pricing professional film. We doubled the cost of the film and processing and the same was true for Polaroids. This covered the expense of buying film, refrigerating, testing for batch variances, processing, travel to/from the supplier and photo lab plus spoilage. It … Read more