Sydney site construction photography

Does experience count?

As someone who has been in the commercial photography industry for over 20 years, I have been asked many times if experience really counts. It’s a question that I’ve asked myself many times throughout my career. When I was younger, I was more naive and didn’t fully understand the industry. Back then, I may have … Read more

iPhone camera

Edit your iPhone photos before posting

Professional photographers know that editing can make all the difference in a photograph, and with the right tools, you can edit your iPhone (and Android) photos to better communicate with your audience. While Photoshop is the go-to software for professional photographers, there are many apps and tools available that allow you to do simple edits … Read more

Aerial Photography

Good photography takes time

Photography is an art that requires a combination of technical skills, creativity, and patience. Many people believe that making a good photograph is as simple as pressing a button on a camera, but in reality, it takes much more than that. Professional photography, in particular, is a complex and time-consuming process that requires meticulous planning, … Read more

Industrial Building Photography

Perspective and photography

Running a commercial photography business requires a unique set of skills and knowledge, but one of the most important factors for success is perspective. Just like how a wide angle lens allows a photographer to capture a broader scope of a scene, having a wide range of experiences in the industry can provide a broader … Read more

corporate design brochure photography

Tell your story with photography

Every business has a story. Who you are, what you do, where you started, why your business exists. Sharing that with your clients tells them what makes your business unique and differentiates you from competitors. You are the best qualified person to tell your story. Create a narrative about your business and distill it down … Read more

Professional colour roll film

Photography pricing & other dirty secrets

In ye olde days of film commercial photographers had a simple formula for pricing professional film. We doubled the cost of the film and processing and the same was true for Polaroids. This covered the expense of buying film, refrigerating, testing for batch variances, processing, travel to/from the supplier and photo lab plus spoilage. It … Read more

empathetic medical photography

Psychology of photography

All professions use some form of psychology in doing business. Here I’m using ‘psychology’ in a very broad definition. “Be yourself, everyone else is taken“ Oscar Wilde I’m not going to psychoanalyse myself because I’d have a fool for a psychologist. After years as a chameleon, emulating successful photographers didn’t feel right. Eventually I discovered … Read more

standards australia 100 years

Standards Australia 100 Years

In two weeks on 12 October, Standards Australia will celebrate its centenary. For 100 years committees of industry professionals and Standards Australia staff have worked together to create standards that Australians benefit from every day. Standards Australia liaise closely with equivalent associations across the world within ISO, the International Organization for Standardization. Australian experts have … Read more

Australian Tourism Photographer

Loving Your Job

The best way I know to avoid work is to do what you love. Having a passion for your career, creates a life of purpose and pleasure. In researching this post many people suggested that following your passion and making it your career, is either not possible or simply a mistake. They argue that once … Read more

Cruise Ship Photographer

I Was A Shi# Photographer

Last century I worked for a short while as a Ship Photographer aboard the P&O Fairstar, a passenger ship that cruised the Pacific and South East Asia. We employed the same photography system used on cruise ships around the world. There were five photographers, one leading the chain of command, each of us with designated … Read more