CASE STUDY: ENT CAREHUB
A new specialist medical practice approached me to create healthcare photography and video to refresh its online presence. Rather than treating these as separate projects, I developed a visual approach that would give the practice a consistent library of content for its website, social media and healthcare directories.
The one-day shoot included interactions with patients, staff portraits, working in the operating theatre, together with video showing the specialists, practice and patient experience. The aim was to communicate not only the quality of the new facilities, but the professional, welcoming atmosphere the practice wanted patients to experience.
Producing the photography and video together created a consistent visual style while also simplifying the production. This was particularly important when coordinating a busy medical practice and patients who had volunteered their time to participate.
Following the shoot, the client wrote:
“We were absolutely delighted with the work Robert Edwards did for our new specialist medical practice. He did a fantastic job of capturing not just the look of the practice, but also the ethos and atmosphere we were trying to create.
Despite the amount of photography and videography we were trying to achieve in one day, the whole process felt relaxed and unhurried.
Being able to combine the photography and videography on the same day was also a huge advantage. Other photographers we approached weren’t prepared to accommodate this.
We couldn’t be happier with the results and would very happily use Robert again.”
Dr Rhydian Harris
Ear, Nose & Throat Surgeon