CASE STUDY: BUPA DENTAL CORPORATION
Dental Corporation is a long-term client, with the relationship continuing after the company became part of Bupa.
Photographed over several weeks across multiple dental practices in Sydney and interstate, the assignment required careful coordination of locations, a production crew and assistant to deliver a consistent body of work. The brief was to create authentic photography that reflected the professionalism of modern dental care while appealing to both dentists and patients.
Rather than using professional models, I photographed real dentists, staff and patients in their own practices. Directing people with little or no photographic experience was an important part of the assignment, helping produce natural, credible images that reflected everyday dental care.
Following the assignment, Bupa said:
“The photos which you have taken are exceptional and have exceeded our expectations“.
Michelle Tayler,
Bupa
This assignment is one example of my broader Healthcare Photography work for medical and healthcare organisations.