SCHOOLS & EDUCATION
CASE STUDY: SCHOOL PROMOTIONS
With more local competitors Chatswood High School enrolments had begun to stagnate. To overcome this, a two year intensive marketing strategy identified key messages best illustrated with photographs. Local Schools, Local Decisions empowers Principals to manage the promotion and marketing of their schools. Market research by the Department of Education revealed misconceptions about the school.
With extensive experience in school promotions and education marketing photography Robert Edwards was commissioned to document the school community. Enrolment numbers at Chatswood are now growing at 15%, the school has a better profile, and the community has a more informed and positive opinion. The Education Department has cited Chatswood High School as an example for other schools and featured it in the regional annual report.
NSW School Promotions Manager Rob Asser said, “Robert Edwards is the epitome of the modern professional photographer – thoughtful, creative, hard working and totally responsive to clients’ needs. Robert has had extensive experience in creating wonderful visual images for hundreds of schools who want to tell their story professionally to their community.
Schools wanting to develop a strong and persuasive visual portfolio for use in print and electronic media would benefit greatly by having Robert Edwards work with them to create a wonderful visual record for their school.”