Posts Tagged ‘Education’

5 Tips to Improve Your School Promotional Photography

Posted by Robert Edwards on April 28, 2019 in Blog |

For over 15 years I’ve made professional marketing images for over 1 000 schools. What I’ve learnt is the most effective images are those that show the students and teachers to your community. Parents, including myself, want to see the culture of your school and that’s best demonstrated by seeing happy, engaged students. What follows […]

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Standards Are Great – Everybody Has One!

Posted by Robert Edwards on January 28, 2019 in Blog |

This year marks the 15th anniversary of the Australian Photographic Digital Imaging Guidelines. Before 2004 there was no recommended standard for digital photography capture and delivery. At the turn of the century some professional photographers were doing more damage than good to the adoption of digital. They zealously over-sharpened, manipulated tone and colour, then delivered […]

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The Business of Photography

Posted by Robert Edwards on November 28, 2018 in Blog |

Recently I was invited to speak with students at a photography college on the business of the profession. Here is some of what we discussed. Now vs “Then” How I started out and the way new photographers do today is very different – but only on the surface. Whilst I may have used mailers, the […]

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Is There Any Value In Formal Photography Education?

Posted by Robert Edwards on May 28, 2018 in Blog |

The traditional path to professional photography started with a formal education at a brick and mortar college. Students could assist photographers during or after graduation for hands on practical experience before establishing their own businesses. Now, just as with photography itself, education has been disrupted by technology. Potential pro photographers can learn online through random […]

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Tips For Attending A Photography Conference

Posted by Robert Edwards on October 28, 2017 in Blog |

I’ve been attending photography conferences for decades, both as an attendee and as a presenter. As a professional event photographer I’ve also covered all types of conferences for corporate clients.   Some Do’s And Don’ts For Attending Do register early online. Using a service like the Eventbrite platform makes it easy for attendees and organisers. Do research […]

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Paid NOT To Photograph!

Posted by Robert Edwards on November 28, 2016 in Blog |

Like any profession photography has many aspects besides the actual service itself. Areas that don’t involve making photos and things the client doesn’t (need to) care about. It’s those essential areas that make it a profession and require far more time than the craft of photography. These can include: Client Relationship Management Strategic Planning Marketing […]

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Storing Images – Best Practice

Posted by Robert Edwards on October 28, 2016 in Blog |

Photography storage and archiving can quickly become daunting, regardless of whether you’re a professional photographer or not. It doesn’t take too long to be inundated with hundreds of images and before you know it there are tens of thousands of them! Personally I’m managing over 400 000 images. Keep It Simple To make a storage […]

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OpenRAW 10 Years

Posted by Robert Edwards on March 10, 2015 in Blog |

Imagine if you were no longer able to look at your family albums. Or some of Ansel Adams images began to disappear. And the news photos that recorded the history of humanity were lost. D1scussion was a mailing list by Juergen Specht for professional Nikon users. In early 2005 the list saw a growing concern […]

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Get Lost

Posted by Robert Edwards on December 27, 2014 in Blog |

Some of my most memorable photography experiences happened by accident. It’s all too easy to stay on the same road as everyone else. Guide books by their very nature suggest which route to take and sights to see. That’s why we buy them, but things don’t always go to plan. While heading to Vietnam in […]

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Lightroom Loves SSD

Posted by Robert Edwards on March 2, 2014 in Blog |

Apart from upgrading your computer RAM, adding a SSD drive will improve your Adobe Photoshop Lightroom experience tenfold. If you find Lightroom sluggish invest in a SSD. With 120GB prices under $75 costs have dropped to almost a third of what they were a few years ago. SSD (Solid State Drives) work much like a […]

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