As visual medium, photography relies heavily on the user experience. As a business, photography relies a lot on your client’s user experience. In both cases the outcome is the same, it’s all about the human experience. You can’t get away from it, photographers are visual people. It’s how we communicate and interact with the world. … Read more
Digital photography was a revolution at the turn of the century. To help professional photographers, and their clients, in the transition from film, several Australian photographers banded together to create a set of digital photography guidelines. Working independently, and members of the Society of Australian Commercial & Media Photographers (ACMP), William Long, Robert Edwards, Murray … Read more
Almost twenty years later, I’m again being asked to help with how to set up a professional photography workflow. Some context In the early noughties the move from film (I dislike the word analog) to digital photography introduced many challenges. Especially for professional photographers earning their living with the new medium. How we captured images, … Read more
With the increasing buzz around AI, many creatives have expressed concerns about its potential impact on their professions. As a commercial photographer, I have been using AI in various capacities for years, and now the spotlight is on Generative AI like ChatGPT and DALL-E from OpenAI. These tools claim to enable anyone to become proficient … Read more
Professional photographers know that editing can make all the difference in a photograph, and with the right tools, you can edit your iPhone (and Android) photos to better communicate with your audience. While Photoshop is the go-to software for professional photographers, there are many apps and tools available that allow you to do simple edits … Read more
First off, What is DNG? Well it’s not Dolce & Gabbana as a photography student once asked me. DNG (Digital NeGative) is a digital photography file format created by Adobe Systems. It contains all the data captured by cameras that offer raw format output. OK, What Is A Camera Raw File? Most of the time … Read more
Maybe that title should be “photography misunderstandings“. Digital photography gave us more opportunities, freedom and power. As with any superpower it comes with great responsibility. Assumptions can lead to the spread of misinformation. In that vein, if what follows has any errors please let me know on LinkedIn. Opening A JPEG In Photoshop Recompresses … Read more
Spring is almost here, at least for those of us in the southern hemisphere. It can be a good reminder for those in photography to do some regular cleaning. Sensor Cameras with interchangeable lenses are prone to getting dust of the sensor. The more that you change lenses increases the chance of dust. You … Read more
In the world of Digital Asset Management (DAM) there are two distinct types of programs: the File Browser and the Catalog application. Creatives and corporate clients who manage their own image collections need both. Here’s why. File Browser A File Browser can also be called an Image Browser or a Media Browser. The Mac Finder and … Read more
This year marks the 15th anniversary of the Australian Photographic Digital Imaging Guidelines. Before 2004 there was no recommended standard for digital photography capture and delivery. At the turn of the century some professional photographers were doing more damage than good to the adoption of digital. They zealously over-sharpened, manipulated tone and colour, then delivered … Read more