AIPP

self isolation shelter in place

CPD for Creatives in Isolation

Many of us are now in self isolation, working from home or under shelter in place orders. I wish you the best and hope that you’re OK knowing this will eventually end. It could be a good time to catch up on Continuing Professional Development. I have a backlog of training earmarked for later and … Read more

Get Off My Lawn

Many professions have been disrupted by technology over the last 20 years. Professional photography is one of them. For most of last century the journey to becoming a professional photographer was predictable. There were a few avenues for entry and several barriers. Now there are many ways to photograph “professionally”. Olden Days Measures for defining … Read more

George Lawrence's Giant Camera

What a Professional Photographer Delivers

For 150 years professional photography has been delivered in a common format. Images were processed using standard formulas for predictable, repeatable results. Commercial photographers would supply their clients with prints, film and before that glass plates. This would be repurposed for printing or other type of reproduction. While digital offers infinite ways to process images … Read more

high school marketing

Kids Learn Teachers, Not Subjects

In the middle of drafting this I attended a talk by Dr Michael Carr-Gregg where he said, “Kids learn teachers, not subjects“. Many subjects from school have proven useful in my photography career. The lessons that really stick with me were by passionate teachers who demonstrated them in unique ways. Art I’ve written before how my … Read more

Is There Any Value In Formal Photography Education?

The traditional path to professional photography started with a formal education at a brick and mortar college. Students could assist photographers during or after graduation for hands on practical experience before establishing their own businesses. Now, just as with photography itself, education has been disrupted by technology. Potential pro photographers can learn online through random … Read more

Photography Portfolio Ethics

There are many aspects to finding a photographer. These may include, experience, location, availability, price and personality. Part of evaluating whether any creative is a good fit for your job involves looking at a portfolio of their work. But what if the work you’re presented with isn’t their own? Stock Photos Many businesses use stock … Read more

Professional Photographer

Finding a professional photographer for your next job has just become a lot easier. The Australian Government recently recognised what it means to be a “Professional Photographer”. Through the Australian Competition & Consumer Commission (ACCC) the Australian Institute of Professional Photography (AIPP) nows has a certified symbol, the Accredited Professional Photographer. Similar to accountants and … Read more

Photographic Guidelines 10th Anniversary

The Australian Photographic Digital Imaging Guidelines (APDIG) will celebrate its 10th anniversary this year. Independently published by a group of like-minded Australian professional photographers seeking a common standard APDIG was a world first for such guidelines. Initially under the umbrella of the Society of Australian Commercial & Media Photographers APDIG broadened to include the Australian … Read more