Posts Tagged ‘AIPP’

CPD for Creatives in Isolation

Posted by Robert Edwards on March 28, 2020 in Blog |

Many of us are now in self isolation, working from home or under shelter in place orders. I wish you the best and hope that you’re OK knowing this will eventually end. It could be a good time to catch up on Continuing Professional Development. I have a backlog of training earmarked for later and […]

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Get Off My Lawn

Posted by Robert Edwards on February 28, 2020 in Blog |

Many professions have been disrupted by technology over the last 20 years. Professional photography is one of them. For most of last century the journey to becoming a professional photographer was predictable. There were a few avenues for entry and several barriers. Now there are many ways to photograph “professionally”. Olden Days Measures for defining […]

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What a Professional Photographer Delivers

Posted by Robert Edwards on September 28, 2019 in Blog |

For 150 years professional photography has been delivered in a common format. Images were processed using standard formulas for predictable, repeatable results. Commercial photographers would supply their clients with prints, film and before that glass plates. This would be repurposed for printing or other type of reproduction. While digital offers infinite ways to process images […]

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Kids Learn Teachers, Not Subjects

Posted by Robert Edwards on June 28, 2019 in Blog |

In the middle of drafting this I attended a talk by Dr Michael Carr-Gregg where he said, “Kids learn teachers, not subjects“. Many subjects from school have proven useful in my photography career. The lessons that really stick with me were by passionate teachers who demonstrated them in unique ways. Art I’ve written before how my […]

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Standards Are Great – Everybody Has One!

Posted by Robert Edwards on January 28, 2019 in Blog |

This year marks the 15th anniversary of the Australian Photographic Digital Imaging Guidelines. Before 2004 there was no recommended standard for digital photography capture and delivery. At the turn of the century some professional photographers were doing more damage than good to the adoption of digital. They zealously over-sharpened, manipulated tone and colour, then delivered […]

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Is There Any Value In Formal Photography Education?

Posted by Robert Edwards on May 28, 2018 in Blog |

The traditional path to professional photography started with a formal education at a brick and mortar college. Students could assist photographers during or after graduation for hands on practical experience before establishing their own businesses. Now, just as with photography itself, education has been disrupted by technology. Potential pro photographers can learn online through random […]

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Photography Portfolio Ethics

Posted by Robert Edwards on April 28, 2018 in Blog |

There are many aspects to finding a photographer. These may include, experience, location, availability, price and personality. Part of evaluating whether any creative is a good fit for your job involves looking at a portfolio of their work. But what if the work you’re presented with isn’t their own? Stock Photos Many businesses use stock […]

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Honorary Fellow of the Australian Institute of Professional Photography

Posted by Robert Edwards on August 31, 2016 in Blog |

Tonight I was delighted to be awarded the designation of Honorary Fellow of the Australian Institute of Professional Photography (Hon.FAIPP): “This title is awarded to recognition of outstanding and long service to the photographic industry. It is usually awarded at the completion of a large project or a long period of service time. It is […]

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Professional Photographer

Posted by Robert Edwards on October 20, 2015 in Blog |

Finding a professional photographer for your next job has just become a lot easier. The Australian Government recently recognised what it means to be a “Professional Photographer”. Through the Australian Competition & Consumer Commission (ACCC) the Australian Institute of Professional Photography (AIPP) nows has a certified symbol, the Accredited Professional Photographer. Similar to accountants and […]

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Photographic Guidelines 10th Anniversary

Posted by Robert Edwards on January 10, 2014 in Blog |

The Australian Photographic Digital Imaging Guidelines (APDIG) will celebrate its 10th anniversary this year. Independently published by a group of like-minded Australian professional photographers seeking a common standard APDIG was a world first for such guidelines. Initially under the umbrella of the Society of Australian Commercial & Media Photographers APDIG broadened to include the Australian […]

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