Like any profession photography has many aspects besides the actual service itself. Areas that don’t involve making photos and things the client doesn’t (need to) care about.
It’s those essential areas that make it a profession and require far more time than the craft of photography. These can include:
- Client Relationship Management
- Strategic Planning
- Business Insurance
- Post Processing
- Book Keeping
- Digital Asset Management
- Equipment Maintenance
- Hardware And Software Upgrades
- Continuing Professional Development
- Retirement Planning
- …even Holidays
Ignoring these underlying facets a photography business will soon fail, then you and your clients will lose out. Clients will have to source another photographer, negotiate, build trust and a new relationship. Clients may also lose access to jobs in the pipeline and have to re-shoot.
Managing your business makes for a much better client experience. You can identify more areas I’m sure, let me know on LinkedIn.