Back in 2006 I was on the education board of a private college. Later that year I was co-opted onto the board of the Australian Institute of Professional Photography (AIPP), a not-for-profit association. The head of an organisation determines the … read more
Life is full of relationships. Foremost are our personal relationships. In business we have a variety of relationships. Relationships are long term, at least for me. Clients and customers Writing this article my first thought was client relationships. Customers are … read more
Propaganda is often considered in a negative light. Wikipedia describes it as: “Propaganda is communication that is used primarily to influence an audience and further an agenda…” Propaganda is frequently associated with political regimes, suggesting images of World War II … read more
I’ll let you in on a little secret: my favourite clients are those in the caring professions. Meeting the people who change other people’s lives for the better is always an honour. Being commissioned to photograph and document the working … read more
Many professions have been disrupted by technology over the last 20 years. Professional photography is one of them. For most of last century the journey to becoming a professional photographer was predictable. There were a few avenues for entry and … read more
For 150 years professional photography has been delivered in a common format. Images were processed using standard formulas for predictable, repeatable results. Commercial photographers would supply their clients with prints, film and before that glass plates. This would be repurposed … read more
In the world of Digital Asset Management (DAM) there are two distinct types of programs: the File Browser and the Catalog application. Creatives and corporate clients who manage their own image collections need both. Here’s why. File Browser A File Browser … read more
Recently I was invited to speak with students at a photography college on the business of the profession. Here is some of what we discussed. Now vs “Then” How I started out and the way new photographers do today is … read more
For over 15 years these are some of the most common questions asked by clients looking for corporate headshots. How long does it take? Schedule 5 minutes per portrait; each person is in front of camera for 2-3 minutes. Set … read more
Customer service is important to me, both as a service provider and as a consumer. I value good customer service and aim to offer the same to my clients. Great customer service makes a big impression on me and my … read more
