For 150 years professional photography has been delivered in a common format. Images were processed using standard formulas for predictable, repeatable results. Commercial photographers would supply their clients with prints, film and before that glass plates. This would be repurposed for printing or other type of reproduction. While digital offers infinite ways to process images […]
Read MoreIn the world of Digital Asset Management (DAM) there are two distinct types of programs: the File Browser and the Catalog application. Creatives and corporate clients who manage their own image collections need both. Here’s why. File Browser A File Browser can also be called an Image Browser or a Media Browser. The Mac Finder […]
Read MoreRecently I was invited to speak with students at a photography college on the business of the profession. Here is some of what we discussed. Now vs “Then” How I started out and the way new photographers do today is very different – but only on the surface. Whilst I may have used mailers, the […]
Read MoreFor over 15 years these are some of the most common questions asked by clients looking for corporate headshots. How long does it take? Schedule 5 minutes per portrait; each person is in front of camera for 2-3 minutes. Set up (and pack down) takes 30 minutes. Where do we do the photography? […]
Read MoreCustomer service is important to me, both as a service provider and as a consumer. I value good customer service and aim to offer the same to my clients. Great customer service makes a big impression on me and my spending habits. This post is about my personal beliefs and not meant to be a […]
Read MoreTeaching is a vocation. It’s a calling for those individuals who shape our lives and those of our children. The most quoted section from Robert Fulghum’s book All I Really Need To Know I Learned in Kindergarten tells us the rules of a civilised world are taught that first year at school. As with any parent […]
Read MoreI’ve been attending photography conferences for decades, both as an attendee and as a presenter. As a professional event photographer I’ve also covered all types of conferences for corporate clients. Some Do’s And Don’ts For Attending Do register early online. Using a service like the Eventbrite platform makes it easy for attendees and organisers. Do research […]
Read MoreMichael E. Gerber’s business book The E-Myth is now over 30 years old. Much if not all of it is still relevant for those who own businesses today. Part of the book involves systemising and documenting your processes, as if you’re going to franchise your business. To write these manuals you need to have experience in all […]
Read MoreAsk three commercial photographers to quote on the same job and you could receive three different prices. Why is that? Commercial Photography typically isn’t a la carte where you pick a package. Instead services are custom priced for your individual and unique requirements. This can be frustrating for clients looking to commission photography for their first […]
Read MoreConfidence of Film When I began in commercial and corporate photography we photographed on transparency (slide) film. It was unforgiving with little latitude for error. Photographers seemed to perform magic, capturing an invisible image inside their camera, confident they had created what the client needed. There was no way of seeing if you had the shot […]
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