The E-Myth in Video Production

Michael E. Gerber’s business book The E-Myth is now over 30 years old. Much if not all of it is still relevant for those who own businesses today. Part of the book involves systemising and documenting your processes, as if you’re going to franchise your business. To write these manuals you need to have experience in all […]

How Much Does Commercial Photography Cost?

Ask three commercial photographers to quote on the same job and you could receive three different prices. Why is that? Commercial Photography typically isn’t a la carte where you pick a package. Instead services are custom priced for your individual and unique requirements. This can be frustrating for clients looking to commission photography for their first […]

Confidence of Film – Strength of Digital

Confidence of Film When I began in commercial and corporate photography we photographed on transparency (slide) film. It was unforgiving with little latitude for error. Photographers seemed to perform magic, capturing an invisible image inside their camera, confident they had created what the client needed. There was no way of seeing if you had the shot […]

5 Tips for Corporate Portraits

Corporate portraits take a little preparation. Here are a few tips, in no particular order: 1. Early in the week People feel better and look fresher at the beginning of the week. By Friday the week can takes it’s toll! Try to book a photography session before Thursday. 2. Consistent style Your corporate image includes […]

Storytelling

Photography is all about telling a story through an image. It’s an incredibly subjective medium, weighted by its history, the viewers past experience, and the context of where the image is seen. Being fluent in the language of photography requires a visual literacy and having the ability to translate that in a practical way. Even […]

Extensis release DAM app Portfolio 1.0

Wait a minute, wasn’t Portfolio last at version 11.2? Yes but Extensis have dropped Server from the name as they now only offer server versions. So the latest version is listed as a 1.0 release because for all intent it’s a new product, albeit with familiar interface and add ons. Extensis Portfolio is a DAM […]

Capture Magazine

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