Corporate

healthcare photography Sydney

The Caring Professions

I’ll let you in on a little secret: my favourite clients are those in the caring professions. Meeting the people who change other people’s lives for the better is always an honour. Being commissioned to photograph and document the working life of nurses, doctors, teachers, surgeons, scientists, carers, those who protect us and many others … Read more

Sydney opera house photography

Get Off My Lawn

Many professions have been disrupted by technology over the last 20 years. Professional photography is one of them. For most of last century the journey to becoming a professional photographer was predictable. There were a few avenues for entry and several barriers. Now there are many ways to photograph “professionally”. Olden Days Measures for defining … Read more

George Lawrence's Giant Camera

What a Professional Photographer Delivers

For 150 years professional photography has been delivered in a common format. Images were processed using standard formulas for predictable, repeatable results. Commercial photographers would supply their clients with prints, film and before that glass plates. This would be repurposed for printing or other type of reproduction. While digital offers infinite ways to process images … Read more

The Business of Photography

Recently I was invited to speak with students at a photography college on the business of the profession. Here is some of what we discussed. Now vs “Then” How I started out and the way new photographers do today is very different – but only on the surface. Whilst I may have used mailers, the … Read more

Corporate Headshots Q&A

For over 15 years these are some of the most common questions asked by clients looking for corporate headshots. How long does it take? Schedule 5 minutes per portrait; each person is in front of camera for 2-3 minutes. Set up (and pack down) takes 30 minutes. Where do we do the photography? The photography … Read more

Customer Service

Customer service is important to me, both as a service provider and as a consumer. I value good customer service and aim to offer the same to my clients. Great customer service makes a big impression on me and my spending habits. This post is about my personal beliefs and not meant to be a … Read more

Celebrating Teachers

Teaching is a vocation. It’s a calling for those individuals who shape our lives and those of our children. The most quoted section from Robert Fulghum’s book All I Really Need To Know I Learned in Kindergarten tells us the rules of a civilised world are taught that first year at school. As with any parent … Read more

Tips For Attending A Photography Conference

I’ve been attending photography conferences for decades, both as an attendee and as a presenter. As a professional event photographer I’ve also covered all types of conferences for corporate clients. Some Do’s And Don’ts For Attending Do register early online. Using a service like the Eventbrite platform makes it easy for attendees and organisers. Do research the … Read more

The E-Myth in Video Production

Michael E. Gerber’s business book The E-Myth is now over 30 years old. Much if not all of it is still relevant for those who own businesses today. Part of the book involves systemising and documenting your processes, as if you’re going to franchise your business. To write these manuals you need to have experience in all … Read more