Photoshop

Managing Digital Assets with Adobe Bridge

Adobe Bridge Digital Asset Management

Adobe Bridge is often overlooked as a professional multimedia browser. It works like Mac Finder and Windows File Explorer. You can view items on your computer. connected hard drives or network drives and navigate through your folder structure. However Bridge supports hundreds more file types including images, audio, PDFs, movies and more. It’s a bridge … Read more

What is photography used for?

Photography has many uses, more so now than at any other time. Closely linked to advances in technology the scope of how and what we photograph is rapidly expanding. Communication Visual media crosses many barriers: language, culture, literacy and age engaging a diverse audience. With only a quick glimpse an image can tell a story … Read more

Five Basic Photoshop Mistakes

As a visual communicator I’m hypersensitive to images that have been badly Photoshopped. Here are some common mistakes in no particular order and how to avoid them. 1. Distorting An Image When Transforming It. A photo has a set aspect ratio and when rescaling it using a tool like Transform it’s easy to accidentally make … Read more

Back to the DAM Old Days

Image Management – are we back to the old days? In the early noughties post-production for digital photography would require three distinct pieces of software: 1. Image browser 2. Raw converter 3. Image cataloguer Each application had it’s purpose. 1. Image Browser Downloading and creating a back up of images from the camera memory card is … Read more

Why Adobe Photoshop Lightroom Rules

Lightroom is undoubtedly the world’s leading raw photography workflow application. But why does it dominate the market when competing products can produce better results? It’s Adobe Firstly it’s made by Adobe who have led the graphics software market for over 25 years. Adobe’s software has been entrenched in the majority of creatives workflows, formal education, … Read more

20 Years of Professional Digital Photography

Back in 1996 one of my first professional digital photography assignments was for Qantas. Commissioned by an ad agency the brief was to create a visual catalog for Qantas. The printed book would assist ground staff replenishing aircraft to identify anything from a souvenir tie pin to a food trolley and was for use at … Read more