Success depends on how you measure it. For my commercial photography clients a successful photography shoot is one that illustrates their key messages through strong images. Delivering results within budget and not disrupting their core business is a given.
Propaganda is often considered in a negative light. Wikipedia describes it as: “Propaganda is communication that is used primarily to influence an audience and further an agenda” Millions Stand Behind Me, John Heartfield, 1932 Propaganda is frequently associated with political regimes, suggesting images of World War II or the Cold War. At uni I studied … Read more
Just two decades ago photographers would perform feats of magic. As alchemists they could magic up invisible images onto paper or a plastic substrate using chemicals. As a soothsayer a photographer could foresee an image, invisible to others, and move lights, camera, reflectors to create it. Many, many decades ago the photographic process involved a … Read more
What is the value of using professionally created images in an age where everyone can create photos with their smartphone? Like many questions the answer is, “it depends!” That dependency is the photo buyers ROI and how much they care about their customers. Ask yourself what you’re trying to achieve with the images. Is it … Read more