Professional

Darkroom

The Photographer’s Magic Box

Just two decades ago photographers would perform feats of magic. As alchemists they could magic up invisible images onto paper or a plastic substrate using chemicals. As a soothsayer a photographer could foresee an image, invisible to others, and move lights, camera, reflectors to create it.  Many, many decades ago the photographic process involved a … Read more

The Value Of Professional Photography

What is the value of using professionally created images in an age where everyone can create photos with their smartphone? Like many questions the answer is, “it depends!” That dependency is the photo buyers ROI and how much they care about their customers. Ask yourself what you’re trying to achieve with the images. Is it … Read more