Life is full of relationships. Foremost are our personal relationships. In business we have a variety of relationships. Relationships are long term, at least for me. Clients and customers Writing this article my first thought was client relationships. Customers are the centre of business. In making business decisions I first consider how it affects clients. … Read more
Yes I know, historically photography started with Niepce in 1826. What I’m referring to is the intent of photography: to communicate. We’ve been conversing with one another visually since year dot. Once refined into a formal language, artists used imagery to convey messages by those who commissioned them. That same language is used by commercial … Read more
Success depends on how you measure it. For my commercial photography clients a successful photography shoot is one that illustrates their key messages through strong images. Delivering results within budget and not disrupting their core business is a given.
Propaganda is often considered in a negative light. Wikipedia describes it as: “Propaganda is communication that is used primarily to influence an audience and further an agenda” Millions Stand Behind Me, John Heartfield, 1932 Propaganda is frequently associated with political regimes, suggesting images of World War II or the Cold War. At uni I studied … Read more
Just two decades ago photographers would perform feats of magic. As alchemists they could magic up invisible images onto paper or a plastic substrate using chemicals. As a soothsayer a photographer could foresee an image, invisible to others, and move lights, camera, reflectors to create it. Many, many decades ago the photographic process involved a … Read more
What is the value of using professionally created images in an age where everyone can create photos with their smartphone? Like many questions the answer is, “it depends!” That dependency is the photo buyers ROI and how much they care about their customers. Ask yourself what you’re trying to achieve with the images. Is it … Read more
The Australian Institute of Professional Photography celebrates 50 years tonight. Along with the dinner the milestone saw an exhibition, and the publication of ‘A History of Professional Photography in Australia’ by Paul Curtis. Happy Birthday AIPP, its members, staff, sponsors and all those who have been involved in the institute over the past half century.
IBISworld You will often see references to the IBISWorld Industry Report Q9523 on Professional Photography in Australia. The Working Pro recently did analysis of the report. The IBISWorld publication was the first extensive report into our profession to review past practice and forecast where we may be in 2016/17. That report is one pillar the … Read more