Often associated with medical professionals I think the term “bedside manner” can also relate to any service industry. What got me thinking about this is recently spending a week in hospital as a support person for a family member during COVID19. Unfortunately there were some issues including postoperative delirium. I observed two different approaches to … Read more
Actually it’s been over two years since I left these social networks. I’ve had this post in draft form for a long time not wanting it to appear as negative or click bait. In summary, I don’t miss Facebook or Twitter. Moving away from Google some things in business are more difficult and cost more. … Read more
Colour photography can be used creatively to influence how an image is perceived. When used intentionally colour can direct viewers attention and emotional response. This is subjective and dependent on the language of photography. The accuracy of colour reproduction is objective and can be measured. When professional photographers used film we would look at many … Read more
Sometimes I hear people say photography has been commodified. Often it’s by someone trying to talk down the profession. It depends on what value you attach to photography. The way I see it commodities are objects that can be compared, often on price alone. When I buy table salt I can decide which offers the … Read more
When professional photographers make major changes to their equipment they don’t take the decision lightly. We depend on our gear and clients rely on us to deliver results. Apart from the significant capital expense there are the years of knowledge invested in the idiosyncratic characteristics of each camera and lens. Humans don’t like change The … Read more
Like many other professions a photographer solves problems for their client. We have the experience and skills to help businesses overcome issues allowing clients to concentrate on what they do best.
I’ve been commissioned to create image libraries for hundreds of education providers. Here are a few of the most common marketing strategies I’ve worked on for childcare centres. Every centre has a unique key message that differentiates itself from competitors. Those that are part of a larger chain will target the unique benefit that each … Read more
Life is full of relationships. Foremost are our personal relationships. In business we have a variety of relationships. Relationships are long term, at least for me. Clients and customers Writing this article my first thought was client relationships. Customers are the centre of business. In making business decisions I first consider how it affects clients. … Read more
Yes I know, historically photography started with Niepce in 1826. What I’m referring to is the intent of photography: to communicate. We’ve been conversing with one another visually since year dot. Once refined into a formal language, artists used imagery to convey messages by those who commissioned them. That same language is used by commercial … Read more
Success depends on how you measure it. For my commercial photography clients a successful photography shoot is one that illustrates their key messages through strong images. Delivering results within budget and not disrupting their core business is a given.